Picking a Niche

Niche choosing is the intentional action of targeting one segment of a broad market, where you can concentrate your effort, products, or services. A niche is a target market that has specific needs, interests, and concerns. If you target a single niche, you can differentiate, target a more focused market, and overall have less competition. This focused strategy gets you closer to customers, yet present yourself as an expert within that niche field.

Topic covered

• Understanding the Concept of a Niche
• Identifying Your Passion and Expertise
• Defining Your Target Audience
• Narrowing Down Your Niche

Creating your own websites & Landing Pages

Build a professional website and landing pages capable of generating conversions using WordPress, Shopify, or other web builder. You would learn about User Interface (UI)/User Experience (UX), SEO optimization , and myths on lead generation.

Topic covered

• Choosing a Domain and Hosting Provider
• Selecting the Right Website Builder or CMS
• Designing Your Website
• Creating High-Converting Landing Pages
• Optimizing Your Website and Landing Pages for SEO

Content Writing & Copywriting

Master the art of writing catchy content and persuasive copy that captures the audience and brings in sales. Content Writing and Copywriting are essential competencies for the digital marketing sector. Both involve writing but for different purposes. Content writing is providing helpful, informative, and interesting content to the audience, whereas copywriting is to persuade readers to do something, such as buying a product or subscribing to a service

Topic covered

• Introduction to Content Writing & Copywriting Writing for the Web
• SEO Content Writing
• Crafting Persuasive Copy
• Website Testing and Optimization
• Writing Engaging Blog Posts

Define Audience

See how to identify segment and target the proper audience. This will optimize engagement and conversions as well as reduce costs. Knowing your audience is key to developing effective marketing strategies, content and products that speak to them. By identifying your audience, you create tailored experiences to drive engagement and conversions.

Topic covered

• Introduction to Audience Definition
• Identifying Your Target Audience
• Creating Customer Personas
• Segmenting Your Audience

Test Channels

Test different marketing platforms; analyze their performance metrics; and discover what systems work most profitably for the business or brand. Test channels are powerful tools and platforms for conducting experiments, collecting insights, and testing marketing strategies. Through test channels, marketers are able to evaluate the performance of various campaigns, messaging, and strategies before scaling them up. The following are the main topics usually discussed when learning about test channels and how to effectively utilize them.

Topic covered

• Introduction to Test Channels
• Setting Up Test Campaigns
• Testing Across Different Marketing Channels
• Audience Testing
• Landing Page & Conversion Optimization Testing

Organic Marketing

Organic applies to those that do not require ad spend; use SEO, social media, and content marketing to grow their online presence. Organic marketing involves methods of enticing and engaging the customers without necessarily paying for adverts. This strategy is based on producing quality, relevant content as well as attracting real engagement with your audience.

Topic covered

• Introduction to Organic Marketing
• Content Marketing Strategy
• Search Engine Optimization
• Social Media Marketing
• Email Marketing

Paid Marketing Campaigns

Learn how to run Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads that generate leads and increase sales. Learn budgeting, targeting, bidding strategies, and their real effect on the ROI with A/B Testing. Paid ad campaigns are an effective means to target audiences, create leads, and induce conversions. Familiarity with the fundamental principles, strategies, and platforms used for paid advertising is necessary to help achieve the best ROI. Listed below are the most important subjects usually taught while studying paid ad campaigns.

Topic covered

• Introduction to Paid Marketing Campaigns
• Understanding Paid Advertising Platforms
• Setting Up Paid Marketing Campaigns
• Keywords and Search Engine Marketing

Performance Marketing

Transcends traditional advertising in that they rely on data. Focus on them when measuring KPIs, putting together frameworks for optimizing campaigns, and then scaling paid marketing based on real-time analytics and conversions.

• Introduction to the Sales Funnel
• Stages of the Sales Funnel
• Lead Generation and Acquisition
• Nurturing Leads
• Converting Leads into Customers

Agency Skills

Learn everything related to project management, how to handle fluency in running a successful client agency. Agency work, be it in marketing, advertising, design, or digital services, demands a broad range of skills to deal with different client requirements, project management, and teamwork. Some of the most important topics that are usually addressed when building agency skills are listed below.

• Introduction to Agency Work
• Client Communication & Relationship Management
• Project Management
• Creative Process and Ideation
• Digital Marketing and Strategy

Job Interviews

Receive professional assistance for CV writing, interview prep, and insider tips to help you get that digital marketing job. Job interviews are important for the hiring process as they give the applicants a chance to impress the potential employers in-person and showcase their skills, experience, and personality. It's important to prepare for an interview to increase your chances of getting hired.

• Introduction to Job Interviews
• CV Writing & Portfolio building
• Common Job Interview Questions
• Technical and Job-Specific Interview Questions