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Accelerate Your Career with RYMA Academy’s Masters Digital Marketing Program – Full Scholarship Available Through Internship Scheme!
About Master in Digital Marketing
Course type
Start Date
Duration
Certification
Beginner Friendly Course
Faculty
Dedicated Student Support
Flexible Classes
Projects
Doubt Session
Recorded Session
Interview Prepration
Feature | Other Courses | Ryma Academy |
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Certification |
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Beginner Friendly Course |
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Faculty Experience |
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Dedicated Student Support |
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Flexible Classes |
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Projects |
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Doubt Sessions |
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Recorded Sessions |
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Interview Preparation |
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Digital Marketing refers to uses digital technologies to promote products and connect with customers worldwide. Digital marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
A premium website is a professional, fast, mobile-friendly, and user-focused platform designed to build trust and convert visitors. Content strategy is the plan for creating, publishing, and managing useful content that attracts and engages your audience effectively.
Search Engine Optimization (SEO) in digital marketing focuses on improving a website’s ranking on different search engines. It involves optimizing both the website’s content and structure to make it more search-engine-friendly. The goal is to increase organic traffic and reach more potential customers.
Competitor analysis is the process of identifying and evaluating your business rivals to understand their strengths, weaknesses, strategies, and performance. It helps you position your brand better and discover growth opportunities in the market.
Ranking behavior and algorithms determine how search engines like Google evaluate and position websites in search results based on relevance, authority, and user experience signals.
Media planning and buying involve selecting the right channels and negotiating ad placements to ensure your marketing messages reach the target audience effectively and within budget.
Performance marketing focuses on measurable results like clicks, leads, and sales through paid advertising. Conversion Rate Optimisation (CRO) improves the user journey to turn more visitors into customers effectively.
Advanced paid advertising strategies focus on optimizing ad campaigns through precise targeting smart budgeting and detailed performance tracking to maximize returns.
Reporting and data visualization help marketers translate raw data into actionable insights improving decision-making and campaign effectiveness through clear visual storytelling.
E-commerce organic strategies focus on driving traffic and sales through non-paid methods like SEO, content marketing, and social media.
Online reputation management involves controlling and improving a brand's online perception through reviews, feedback, and strategic communication.
Lead management is the process of capturing, nurturing, and converting potential customers into actual clients. Analytics in marketing helps businesses understand performance, track KPIs, and make data-driven decisions to optimize campaigns.
Brand planning and strategy focus on building a strong identity that connects with the target audience. AI in marketing uses smart technologies to automate, predict, and personalize marketing efforts. Creative marketing brings innovation to campaigns to capture attention and drive engagement.
Agency and business skills are essential for managing clients, scaling operations, building teams, and ensuring long-term success in the competitive digital marketing and services industry.
Resume building and interview preparation are critical steps to showcase your skills, experiences, and personality in the best way possible, helping you stand out and secure job opportunities in a competitive market.
On-job training provides real-world experience by allowing individuals to apply their skills in a professional environment, helping them build confidence, improve performance, and prepare for full-time roles.
A quick summary of the placement support received by this program's alumni
Achieved Outcomes
Salary Hike
Placement Assistance
Networking connection
Add to your linkdin profile
13 quizzes and 4 assignments
English
Complete all the online course modules successfully to receive an Advanced Certificate in Digital Marketing
Effective SEO strategies not only elevate a website’s visibility but also drive targeted traffic, enhance user experience